Thumbs up to the rental revolution
In an uncertain world, ownerships seems to be less important than creating the lifestyle we want, with pieces that don’t necessarily belong to us, but make us feel good.
The world has changed tremendously in the past few months and we have all somehow adapted to a new normal. All sectors had to face massive challenges and, as a result, the creative industries had to quickly find new ways to navigate these uncertain times and the unpredictable path head.
We are witnessing a positive change in the fashion world, but also in art and design, which is an exciting and sustainable shift to renting; in an uncertain world, ownerships seems to be less important than creating the lifestyle we want, with pieces that don’t necessarily belong to us, but make us feel good.
We see this as a great opportunity for people to be more flexible and experimental, try new pieces of clothing or furniture and leave their comfort zone, without a long-term commitment or feeling guilty after an expensive purchase they are not quite sure about.
This is your chance to try on that beautiful dress you have been dreaming of for months or update your living space with a couple of fabulous vintage pieces that you can surround yourself by for a few weeks. Although you might not like the idea that these beautiful pieces are not actually yours, this might help you understand what pieces really inspire you and reflect your personality, and help you make a more informed decision about your next big purchase.